5 Effective Ways to Drive Higher Content Marketing Engagement

1) Newsworthy content gets more engagement than evergreen content

Before anything else, let’s try to define “evergreen content” for non-marketers. Basically, it is still an SEO content that is continually relevant and stays “fresh” for readers. Yes, evergreen content is also a killer to achieve content marketing engagements. This is a principle content marketing agencies like This Is LD understand expertly. And it’s good for a long-term success and growth that converts into real sales and revenue. However, you may not see high engagement right away. Its traffic is a slow, steady growth over time.

On the other hand, newsworthy contents can help you reach the desired traffic if you are aiming for a short-term lead gen goals. It usually gets quick spikes in engagement rate and traffic when it’s “new” news than the evergreen contents.

2) Social sharing has little effect on engagement

If you think that social sharing gets more points than anything else, then you better think again. It is also not enough if you just rely too much on social sharing. But it doesn’t mean you’re going to give up. Even marketers who are working in a digital marketing agency, they make sure that they are doing and following effective strategies to achieve the desired outcome.

That means, the engagements of your audience depend on how interesting and engaging your contents are. Perhaps, the reason you can’t generate higher engagements is because you don’t have an impressive content and not about how you share it online.

3) Banner and native ads don’t work

Generally, banner ads are not dead. However, it’s not that effective any longer. Why? The popularity and usage of ad blockers in recent years are rapidly increasing. And click-through rates for banner ads are already less than 0.1%, according to Tony Haile, the CEO of Chartbeat.

For markers, you should not focus your budget on buying banner ads or sponsoring content. Instead, creating quality content that generates lead should be your top priority. Make a content that your audience will love and without a doubt, they will engage in it.

4) Identifying the needs of your target audience

Who is your target audience? Basically, content marketing is not just about writing random articles. Random content will only go to waste when no audience is interested in reading it. That means before you write your content, think about what your audience want and need to know. With that on, you will have an overview of what your content is all about.

When you are certain of who your target audience are, the more you have a clearer objective or goal to achieve for them. You can now create informative and interesting articles that are helpful for their well-being. You don’t know; your content might be the answer to their dilemmas. This is also effective in terms of producing leads, and a content marketer could assist you in achieving your goals. Learn more about Horizon Peak Consulting and how different content marketing companies may help you reach out to more readers.

5) Understand the power of visuals

There will always be a downfall when you don’t incorporate good images on your post. Most people would prefer reading articles with high-quality images than mere text alone. Why? Because generally, there are times that visuals are clearer than your content. The clearer your images are, the more your audience will know and understand what you are trying to convey.

Additionally, infographics are highly advisable. When you have good visuals, the more audience engagements you will get. And of course, the higher the engagement, the higher traffic on your content.