About Me

I’m Dilip Rajpurohit, Accomplished Marketing Leader with a 19+ year track record of driving brand growth and market share. Proven ability to develop and execute comprehensive marketing strategies across traditional and digital channels. Skilled in building high-performing marketing teams and fostering strong industry relationships. Expertise in crafting compelling brand narratives, generating demand, and delivering measurable results. I am adept at overseeing all ATL, BTL, and TTL marketing activities.

Key Responsibilities:

Marketing Strategy: Lead branding, communications, and customer experience initiatives. Develop value propositions and align goals with strategic campaigns. Implement best practices and tools for the marketing team.

Content Marketing: Manage blogs, case studies, white papers, videos, website, and social media. Collaborate with magazines and editors for publication.

Digital and Inbound Marketing: Plan and execute inbound marketing campaigns to acquire new customers. Manage promotions through digital channels like SEO, SEM, and social media to enhance brand awareness and drive conversions.

Outbound Marketing: Develop and implement outbound marketing campaigns, including email campaigns and cold calling, to generate demand and acquire new customers.

Partner Marketing: Build and nurture relationships with technology partners like Snowflake, AWS, Microsoft Azure, Talend, Databricks, DBT, and Fivetran.

Thought Leadership: Create and promote thought leadership series through owned and earned media to enhance brand visibility.

Analyst and Media Relations: Cultivate relationships with industry analysts from firms such as Gartner, Zinnov, ISG, IDC, Everest, and ARC. Manage media and press communications.

Events, Expos, and Webinars: Plan and execute marketing campaigns. Develop strategies that align with company goals, oversee logistics and promotions, and ensure impactful brand presence. Use data insights to tailor content for engagement.

Employer Branding: Strengthen the company’s talent brand to position it as an “Employer of Choice” among potential candidates.

Account-Based Marketing (ABM): Develop and implement targeted ABM strategies to engage and nurture high-value accounts, driving personalized marketing efforts to maximize ROI and foster long-term client relationships.

Sales Enablement: Design and implement sales enablement campaigns, creating impactful marketing collaterals to support campaigns.