Digital marketing has undergone rapid and dramatic changes in just a few years. Businesses have shifted to digital platforms, creating an unprecedented demand for digital marketers. Each new technology brings about shifts in consumer behaviour and marketing techniques, making this one of history’s most dynamic job landscapes. Aspiring professionals must […]
Digital Marketing General Google Inbound Marketing Online Marketing Outbound Marketing SEM SEO SMO Technology Reviews
Traditional Marketing vs. Account Based Marketing: Which One Fits Your Business Goals?
As a marketing professional, it’s important to understand the different marketing strategies available and how they can impact your business goals. Two popular strategies to consider are traditional marketing and account-based marketing (ABM). In this article, we will explore the key differences between traditional marketing and ABM, the benefits of […]
Digital Marketing General Google Inbound Marketing Online Marketing Outbound Marketing SEM SEO SMO Technology Reviews
The Ultimate Showdown: Google Bard vs. ChatGPT – Who Will Reign Supreme in AI Chatbot Technology?
As technology advances, chatbots have become an essential tool for businesses to interact with their customers. Artificial Intelligence (AI) chatbots are computer programs that simulate human communication and can be used for customer service, sales, and marketing. AI chatbots can handle multiple conversations simultaneously, provide 24/7 support, and improve customer […]
How to Develop a Robust Marketing Ecosystem – A Step-by-Step Guide
In the digital age, developing a robust marketing ecosystem is essential for businesses to remain competitive. A well-planned marketing ecosystem can help you maximize the effectiveness of your marketing efforts, allowing you to reach more customers, increase brand recognition, and drive sales. It can also help you better understand your […]
The Power of Storytelling in Marketing: How to Leverage It for Success
Telling stories is a great means of making a connection with customers and forming a bond with a brand. It can be used to construct a strong brand image, help direct the behavior of customers, and establish trustworthiness. If executed successfully, using storytelling in marketing can be an effective way […]
The Best Video Sharing Platforms in 2021
In the last few years, YouTube has been at the center of controversy regarding user privacy breaches. In 2019, the company paid $170 million for alleged violations of the Children’s Privacy Law. Moreover, content restrictions and stringent rules make it impossible for many creators to share their content freely on […]
8 Top Trends That Will Drive the Future of Social Media Marketing
If you want to be one step ahead of your competitors in social media marketing, a very important thing to do is to update yourself with some of the best social media marketing trends that are expected to drive the future of social media marketing in 2020 and onwards. Social […]