Everyone is different when it comes to interests, education, skill levels in different industries, etc. One of the biggest mistakes I see businesses and bloggers making is limiting their audience. If you want your content to do well or you want your sales copy to help you convert you have to write for multiple demographics and audiences at the same time. To make a sale or to pick up another fan you have to create trust and the best way to create trust is to meet the particular needs of the reader.
My background is in Psychology and I use that background to enhance our client’s marketing efforts. Whether it is content, web design and development, social media or paid search everything is based around how to create trust and reach multiple, broad audiences.
The newbie knows nothing about the subject of your blog or the services/products you sell. They are just getting into the research and with the help of SEO or social media they found your site or blog. Make sure your content is clear and easy enough for the newbie to understand (but it also has to please the expert too…getting to that later).
This assistant has often been told to collect data on a subject, service or product that can be given to their supervisor/boss. They are not experts and should be treated as a visual newbie. They need to gather data quickly so give them what they need to see fast:
The Hippie is often pretty happy. Life is good and people are good and the grass is a blessing. They tend to be the audience that gets burned because they believe everyone is good. They trust too easily so it is important to point out to this audience how to avoid typical and potential problems that often arise. If they want to stay inside the happy bubble they will need to avoid what? You tell them that in a happy “life is great” sort of way and you win this audience.