Sometimes online stores get too artsy with their website designs. Some use color schemes that can send wrong signals to the shoppers, while others use flash animations that slows down the browser of the shopper. Sometimes even the most popular ‘online stores’ can become complicated. For example, depop sellers try to find the best way to promote their sales by using Depop bots, that use automation to help them raise their sales and popularity. Creating these elements make a website look very attractive but resolves the usability issues which are of utmost importance for increasing conversions. Discussing your vision with a website design melbourne company like cultivatedigital.com.au, or one more local, so they can walk you through designs and interface, is incredibly important, you do not want to have to keep changing because your users/customers are finding difficulty whilst navigating your site.
Here are four tips on how to turn visitors into potential customers and increase your conversion rates by using simple design strategies.
Make your shopping cart visible
When a consumer adds a product to the cart, he/she wants to have the peace of mind that the product was actually registered. Thus, somewhere on the page during the shopping process, your online store must have an area listing the number of products in the consumer’s cart and other useful checkout information. Having the checkout data readily available and visible even helps ease the transition to check out from online shopping. No matter where the consumer finishes shopping, it is essential to have a link back to the checkout page. However, it is not enough to have shopping cart information on the page. It must pop so that it is easier to find.