Digital marketing has undergone rapid and dramatic changes in just a few years. Businesses have shifted to digital platforms, creating an unprecedented demand for digital marketers. Each new technology brings about shifts in consumer behaviour and marketing techniques, making this one of history’s most dynamic job landscapes. Aspiring professionals must […]
How Online Advertisers Are Creating High ROI’s Using Effective Influencer Marketing Campaigns
What is Influencer Marketing? Brands are combining social media marketing with influential, highly-regarded personalities to create explosive, successful online marketing campaigns. These efforts are producing increased customer loyalty and very high conversion rates along with extremely high return on investment (ROI) relative to the marketing expenditures. Marketing campaigns like these […]