By Kristi Hines at Search Engine Watch When you hear something that’s too good to be true, it probably is. This is especially true with some link building or SEO companies that will promise you the world, and leave you with a possible penalty. And when you hear something that […]
Better page titles in search results : Google Webmaster Central Blog Guidelines
By Pierre Far at Google Webmaster Central Blog Page titles are an important part of our search results: they’re the first line of each result and they’re the actual links our searchers click to reach websites. Our advice to webmasters has always been to write unique, descriptive page titles (and meta descriptions for […]
SEO Tips and Tricks: Things You Should and Shouldn’t Do!
Search Engine Optimization (SEO) is a basic necessity for businesses to survive in the online marketplace. SEO is widely used by individuals and business to optimize their websites in order to achieve a prominent place on the search engine’s result page (SERP), thereby drawing the attention of users looking for […]
Alternatives to Google Analytics Website Analysis tool
By MAT BENNETT at Search Engine Journal Since its launch in 2005 Google Analytics has become almost unassailable in the world of website analytics, with 57% of the world’s 10,000 most popular websites using the popular site statistics suite. Prior to the arrival of Google Analytics, the choices were largely between the […]
How Search Engines Work : Learn About Search Engines & Their working
By Mike Grehan at Search Engine Watch It’s been 10 years since I wrote the second edition of a book about search engines called “Search Engine Marketing: The Essential Best Practice Guide”. It was a very big seller and, in fact, it carried on selling through to the beginning of […]
Google Algorithm Update 2012 : Google’s Latest Algorithm Changes (They Don’t Include Panda)
By Chris Crum at WebProNews Landing page quality matters more in image search As you may know, Google has been putting out a monthly list of algorithm changes it has been making, as part of the company’s initiative to be “more transparent”. Google will never put out the entire secret sauce of […]
QR Codes for Marketers : Top 14 Things Marketers Need to Know About QR Codes
By Angie Schottmuller at Search Engine Watch I recently spoke at SES New York on best practices for mobile marketing with QR codes. Here’s a follow-up crash course on tools, tactics, and best practices to confidently help you jumpstart a 2D barcode marketing campaign. 1. A QR Code is a […]