What is Influencer Marketing? Brands are combining social media marketing with influential, highly-regarded personalities to create explosive, successful online marketing campaigns. These efforts are producing increased customer loyalty and very high conversion rates along with extremely high return on investment (ROI) relative to the marketing expenditures. Marketing campaigns like these […]
What Consumers Want Today: Multiscreening, Personalization And Social Engagement
By now, you are already aware of the importance of designing digital marketing campaigns based on deeper understanding of audiences. Coming in a very close second spot is cross-channel digital marketing. Consumers have already moved from desktop to mobile and it is time, brands do too. “No single device is […]
The Best Video Marketers Do This Every Time
When it comes to video marketing, a lot of people make the mistake of taking a one-size-fits-all approach. What that means is that they only make a video for one particular person in mind, or they do not consider the different type of people that might benefit from this information. […]
Why is Mobile Marketing Inevitable in 2016
According to Sensis’ report from May 2015, 70 percent of the population owns a mobile phone, 55 percent own a tablet and 75 percent own a laptop. This means that 70 percent of the population uses mobile devices to browse the web, instead of their laptop and desktop computers. Back […]
Why Every Top Sales Team Should Rely on Marketing
There are a lot of essential aspects to running a business. However, few are more important than sales. It is essential for many companies to figure out ways to increase their marketing efforts to drive sales, whether that be from using SMS marketing platforms to promote campaigns or native advertising […]
Salesforce Implementation To Grow Your Business And Get Enhanced Competencies
A business that works smarter gains more than those that work harder. There is absolutely no need to waste more hours or more resources on projects when the same kind of results can be achieved with less time and less resources. After all, you can’t go on expanding the work […]
Top 7 Dispelling Enterprise Business Video Conference Myths for 2016
Video conferencing is fast becoming popular and practically ubiquitous options for all the businesses sizes and domains. However there are still a few myths that has been persisting about enterprise business video conferencing and they are explained as follows. Myth 1: Business Videos are very difficult to install. This was […]